Mastercard partnered with MRT Jakarta to transform Senayan station using Sonic branding and immersive visuals, enhancing commuter engagement and reinforcing its "Priceless" brand positioning.
AIA Indonesia collaborated with Coldplay to promote reforestation in Kalimantan, linking insurance sales to sustainability efforts and boosting brand awareness through multi-channel engagement.
Amar Bank's #AmanDenganAmar campaign leveraged the 2024 election season with "Bang Amar," a fictional candidate promoting financial security, resulting in increased app downloads and stronger brand engagement.
Asian Paints introduced INFINITO in Indonesia, combining beauty and long-term wall protection with a 5-year guarantee. The campaign used digital media, influencers, and in-store experiences to highlight its unique benefits.
Hari Bersih Indonesia - or Clean Up Indonesia Day - in an initiative we have proudly partnered over the last 6 years.
For a country that is the world’s second largest polluter of the world’s oceans, change needs to begin at home. Through this campaign, we got scores of people to come out and pick up trash from the streets, rivers and mountains of the country, so we could prevent it from reaching the ocean.
Mudik - The act of returning home for Ramadhan - is integral to Indonesian culture. It is the world’s largest human migration where over 60 million people travel across the country to visit their loved ones. 65% of this travel happens in buses.
redBus, the world’s largest bus booking platform, wanted to tap into this huge phenomenon where Indonesians could experience the convenience of booking their Mudik journey through their app.
TikTok was everyone’s guilty pleasure. It was “okay” to be on TikTok, as long as nobody found out about it. TikTok’s imagery as a “dance video platform” overshadowed the diversity of its content, depriving people of the pride in associating with the brand. TikTok needed to change this imagery.
At the peak of COVID-19, this was the only tourism campaign to run globally. It prevented brand Indonesia from suffering irreversible damage. Indonesia became the most searched destination in 2022 on Google.
Truecaller is the world’s largest Spam Blocking app. Fraudsters cost Indonesians losses worth Trillions of Rupiyah each year. We demonstrated how the brand could fulfill it’s purpose of making communications safe by engaging the biggest antagonist actors in Indonesian Cinema to expose the modus operendi of Spammers, Scammers and Stalkers.
Ramadan is the period of teaching goodness. The story of how a father chooses to team the values of giving to his son filled peoples’ hearts with joy, integrating the various products of PermataBank that enabled people to do good.
By the end of 2022, TikTok emerged as Indonesia’s third largest Social Media Platform. As Brand Awareness, Adoption and Usage increased, Brand Trust scores were still low. We used the Digital Wellbeing features of TikTok to build brand trust, extending the #SerunyaDiTikTok (Joy in TikTok) Brand Platform to #BenarSurunya (The Right Joy).
